The age of dial up modems were an adequate excuse for a website’s five minute loading time. But with high speed internet that we now have at our disposal pretty much anywhere in the world, about 60 percent of users want a site to load within a few seconds on their phone, tablet or mobile device. While this may sound like an unreasonable request, it is what many websites strive to provide for users because they understand what consumers want. For example, a site with a number of ads often takes a long time to load, which pushes many website owners toward “Freemium” companies that offer free, premium options that include ad-less services. A site’s loading time, along with its design, and its search engine ranking are often a large part of its success or failure.
Users typically begin their search with the websit